There’s a continual demand for legal services, ranging from a short controversy to family law to business law. So in the reasons law firms demands are very high, Peoples need searches best lawyers or law firms who can understand and solve their problems. Everyone has such a busy lifestyle these days, so they find the best lawyers online in their areas first or in the whole city. People find services online through websites or online listing platforms to check services review or services. For these reasons, every law firm is willing to invest in SEO to increase their online visibility on top searches, but due to high demands, there are many firms’ websites already well ranked on top searches and new firms also wants online visibility that’s why legal SEO is competitive, so beat the competition, follow these SEO strategies for law firms and enhance your online visibility on top SERP (search engine result pages).
Follow These Steps: SEO Strategies for Law Firms
To make you more visible, your attorney’s website follows these steps that will enhance your online presence on Google and other search engines and on listing platforms for local searches.
1. Technical optimization
In optimization, there are many factors for which you should be clear. Follow proper Google guidelines or algorithm updates; they roll out timely because if you violate them, it can be risky.
Mobile Friendly
In technical optimizations, You need to optimize your website for technical factors like mobile or desktop speed, Its very crucial for users if your website loading speed slight delay then visitors back the page and divert to your competitor website. Also it can increase your bounce rate as well. So make your website mobile and desktop friendly first to minimize the server response.
Submit A Sitemap and Robot.txt
Your website must have a sitemap and robot.txt which help to crawl and index your website on search engines. Basically a sitemap is a map of your website that helps the crawler to show the path of pages, files, images etc. It is easier to crawl your website and index fastly.
Robot.txt is a text file which gives instructions to crawler which page needs to crawl or not. You should put your sitemap URL in the robot.txt file because first search engine bots check the robot file so they can find the sitemap directly.
There are some more technical point need to fix
- Fix crawling Issues and Actions
- Check Broken Links and Fix Them
- Make Responsive Navigation Menu with Category of Your Services
2. On-site optimization
Before this step, You must have to keywords related to your services which rank on search engines and users can find your services so you must need to research best keywords first which is play most important role because without good keywords how can people find your services.
Keywords Research
Keywords are those phases or words from which users search your services so research best keywords based on services and your target audience. For example: You have a law firm in San Diego then you can keep the keywords ‘Attorney services in san Diego’ or ‘lawyers in san Diego free consultation’
You can keep these type of long-tails keywords because they have low keywords difficulty and competition so can easy to rank, initially need to focus on long-tails and low competition keywords when these have good ranking then you have chances to rank with short-tail keywords which have high competition like ‘attorney near me’ and ‘law firm’ You can research keywords through keywords generator tools like SEMrush, Google keywords Planner, ubbersuggest and many others also available.
Optimize Meta Tags
- Title Tag – Your page title should have focus keyword and limit not exceed to 55-60 characters.
- Description – Meta description also should have focus keyword and limit not exceed to 155-160 characters
- Heading Tag – A page should have only one H1 Tag means do not use heading 1 multiple time, also must be optimize with focus keyword.
- Image Alt Tag – A webpage have unique image with quality and use keyword as a alt tag.
URL Structure
Your website services pages structure must be optimize with services page name and keyword. There is two URLs with good and bad structure.
- https://thetechtweed.com/SEO-for-law-firms
- https://thetechtweed.com/SEO-for%law-firms%
Content Optimization
A webpage content describe about your services and page in which you’re targeting the services. This is matter from both search engine and users because search engine rank your webpage based on content, heading, title and description and users read your services through content. So your website must have unique content with optimize target keywords.
3. Local SEO
Most of in need found services on Google my business or map because it’s inbuilt with mobile phones and also provides good information’s for services and most of the local business they have physical address they use GMB (Google my business). A legal firms and advocate also have a physical address so if you not have GMB then setup first and if you have then proceed to optimize.
- NAP – Optimize your Name, Address and Phone numbers in every directories if you have more.
- Category – Optimize your business categories.
- Hours – Optimize service hours and be available on time.
- Posting – Make graphic images for your services and post them with local keywords.
- Reviews – You can ask honest reviews from happy customers and bear up with negative feedback to improve service.
- Reply – Never forget to a polite reply on reviews.
4. Backlink Building
Link building help to connect your website to other reputed sites so create backlinks on those websites which have good domain authority and traffic as well. It will help improve your organic visibility and trust on Google, because search like good more value those website which have good backlinks and a website having backlinks from reputed sites then it’s a good signal from search engine and users as well.
- Local backlinks – Create more local backlinks on business listing and classified websites using NAP and services.
- Dofollow links – Create more do-follow link as compare to no-follow.
- Not use those websites which have low DA and traffic.
- Not use that sites have high spam score.
5. Guest Posting
Get backlinks from guest blogging websites because they have potential target audience which can became your potential traffic. Find those websites blog websites which is related to legal services and they have high DA (Domain Authority) and traffic as well. If you regular posting there then you have high changes to get more potential traffic.
6. Blog Posting
Regular blog posting on site help to engage your potential users and enhance more organic traffic, it allow more content on site to read and you get a new page of your site. You check Google trends and find trending topics about your services and write a unique blog post with target keywords. It marketing about your content and services.
7. Social Media Integration
Connect your social media account to your websites so users can check more information’s on social media. Social media also help to improve your traffic if you share regular updates on social media like your services related graphics, post etc. Todays almost people use social media and spend time there so it can be good idea to market your services. If you not have social media channel then proceed to make and connect with website. This will definitely help to drive traffic.
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I hope you will like this blog post for SEO Strategies for Law Firms, you can increase your traffic and improve online visibility by using the shared SEO strategies.
Real Estate This was beautiful Admin. Thank you for your reflections.