What is pay per click in digital marketing and what are benefits of advertising?
PCC stands for Pay-per-click. That means we have to pay Google for each click to generate paid traffic on our websites. PPC marketing is a method of online advertising in which advertisers pay Google or social media networks for each click on their links. It’s a way to generate paid traffic and increase sales for your businesses. Assume that you have owned a furniture shopping website and you want to increase sales in a very short time because the Black Friday event is coming in 20 days later, if Google shopping ads can help to increase your sales.
In Google AdWords, you only have to pay for each click.
Billions of people search for their services on Google. Therefore, Google allows some traffic through your campaigns. When we run campaigns using particular keywords, then Google puts our ads on top of search results, then there are more possibilities to generate paid traffic through pay per click marketing.
PPC campaigns are available on search engines i.e. Google, Yahoo and Bing and also even on social media platforms like Facebook, Instagram and Twitter etc. Nowadays, most people are active on social media platforms. Therefore, there are high chances of bringing huge of paid traffic to websites using PPC campaigns. According to a survey 3 billion people are active on Facebook each month so there are the high possibility for conversion by PPC (pay per click) campaigns.
How does PPC advertising work?
If you saw when you search any keywords like “best deodorant for men’s” then the top Google searches are Shopping and search ads, if anyone buy the product by ads then the advertiser got one click and one lead if not buy then counts only one click.
As a marketing panel PPC cover many different types of advertisement, in which Google and other Bing included and there are many types of category in the PPC campaign’s
- Display ads
- Search Ads
- Shopping Ads
- video Ads
Most peoples use Google AdWords for campaign setup cause of that’s there are most of peoples use Google and Google campaigns are very effective for their clients, Google AdWords platform offer more recommendations to set up a campaigns
To set up a PPC campaign, first we need to analyze of website and research high CPC keywords so that get high revenue for services
CPC means Cost-Per-Click which means total spend of campaign/total click. if you spend 100 USD and you got 6 clicks then the CPC will be 16.66
After that create ad copies and set up campaigns with Google AdWords.
what are the benefits of pay per click?
Boosts Website Traffic
Through Pay per click, you can boost your website traffic because there are billions of people searching for their services on Google and many other various platform like Bing and Yahoo. in which you can bring huge of traffic using PPC advertising.
Increase your sell
Most of the common campaigns are run to increase sales or generate leads, if you have eCommerce websites then you can increase sales for your business using PPC campaigns, millions of visitors are searching for products for buying so if you have running campaigns and your products are like by visitors then you can generate sells.
Targeted customers at the same time
In PPC advertising you do not need to spend time with this service to get potential customers like SEO, with PPC advertising you can get targeted customers at some time after setup and running advertising so this is the best way to bring the potential customers in the least of time.
Increase searches of your website
Pay-per-click advertising is the best way to increase your website searches in a few days because there are millions of people searching for their services with specific keywords. For example, if anyone searches for keywords on Google like “home improvement services”, then in the top of the search result page Google shows search ads and if you have run campaigns then you can increase your website searches.
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